Head of Marketing / Marketing Manager ( Re-Advertised)

About the company

Derived from the Amharic word to signify umbrella, shade or protection, the TILLA name embraces the core intention of the brand which is to nurture and protect the integrity of the bodys largest organ; the skin.

It is a fortuitous encounter with a trader in West Africa of atypical skin lightening agent ,a toxic product with known harmful effects, that sparked the vision for TILLA and lay the foundation for a home-grown African brand that challenges beauty standards across the continent and beyond.

The TILLA Collection is the culmination of this journey; a perfect blend of tradition and innovation

JOB PURPOSE:

In our company, Marketing is about understanding people and building awareness of how our products can satisfy their needs. Were looking for an experienced and versatile marketing manager whos eager to do this and more. The ideal candidate has experience in developing and executing marketing campaigns while managing and inspiring a team. The manager should be equally proficient with day-to-day marketing activities and long-term strategizing, and strive under tight deadlines to meet the company's changing needs

OBJECTIVES OF THIS ROLE

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
• Partner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics

RESPONSIBILITIES

• Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
• Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
• Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

AGE: 35 to 40 years

Reports to:- General Manager

QUALIFICATIONS & AGE

• MBA (or equivalent) in marketing, business, or related field from a reputed institute
• Proficiency with online marketing and social media strategy
• Proven success in designing interactive applications and networking platforms
• Willingness to travel
• Established contacts in media

REQUIRED SKILLS & EXPERIENCE

• Proven success in developing marketing plans and campaigns
• Excellent written and verbal communication skills (Both English & local)
• Strong project management, multitasking, and decision-making skills
• Metrics-driven marketing mind with eye for creativity
• Experience with marketing automation and CRM tools
• Excellent analytical skills
• Well conversant with MS-Office & other internet tools
• Minimum 10-12 years of experience in the all above, preferably in FMCG companies

COMPETENCIES:

• Honesty & Integrity
• Positive attitude
• Growth mindset
• High Degree of accountability