Marketing Manager

Ries Engineering Share Company invites qualified applicants to apply for the following position:

Main Duties

• Using deep understanding of the dealerships strategic goals and analysis of customer and market data, the Marketing & Communications Manager develops marketing campaigns to generate leads, create product and brand awareness and build customer loyalty. S/he works closely with other departments and leaders at the dealership to understand their product, service and solution offerings, ensuring that the dealerships brand and vision are upheld and are represented positively.
• S/he will ensure that marketing leads from iCRM and other sources are recorded and issues are resolved. S/he will be the leader in driving the sales function using different branding events (Exhibition, Customer days, Google ads., )
• Understand and internalize customers needs which are technical in nature, i.e. equipment performance, durability, reliability, technology and connectivity, product support solutions etc. Translate customer expectations and requirements into effective marketing messages.
• Prepare and submit monthly activity reports to RESCOs Top Management as requested

Salary :Negotiable

Duty Station: Addis Ababa with 25% intensive Customer & branches visit

Education

• Bachelors or Masters in Marketing; B.Sc. Degree in Mechanical Engineering or equivalent from a recognized University

Experience

• Minimum 8 years of progressive experience in managing marketing or sales functions and departments, with three or more years in a marketing leadership position is required.
• Previous experience in heavy machinery or automotive sales and marketing position would be highly advantageous

Other Requirements

• Proficiency with online marketing and social media strategy
• Strong data analysis and visualization skills, including marketing database management
• Ability to set and manage priorities for both individual and staff responsibilities and tasks
• Ability to travel across the territory to visit customers and branches
• Excellent communication skill in spoken and written English
• Solid computer skills including Microsoft Office suite, marketing automation platforms, customer relationship management (CRM) systems, and tools for data analysis, marketing and design
• 2nd grade driving license with good driving experience