Director of Public Relations

Do you have a passion for shaping brand reputation and driving positive media coverage?

We are seeking a Director of Public Relations (PR) to lead our team in developing and implementing strategic PR campaigns that enhance our clients' brands. You will be responsible for building strong relationships with media, stakeholders, and audiences, ensuring clear and impactful communication that aligns with our clients' goals.

Responsibilities:

• Develop and execute comprehensive PR strategies. Craft impactful campaigns that position clients as industry leaders and build positive brand perception.
• Cultivate strong media relations. Secure media coverage and promote brand messaging through established media networks and influencer relationships.
• Create compelling content. Craft persuasive press releases, articles, speeches, and other materials that effectively convey key messages and narratives.
• Monitor and analyze media. Track media coverage and public sentiment to adapt strategies and ensure alignment with brand goals.
• Lead event execution. Plan and manage memorable events that strengthen brand identity and foster positive audience engagement.
• Collaborate with the digital team. Ensure cohesive communication across all channels, maximizing the impact of integrated marketing efforts.
• Manage potential PR crises. Respond effectively and promptly to protect client reputation and maintain public trust.
• Utilize data and analytics. Measure campaign effectiveness and make data-driven recommendations for continuous improvement.
• Train and guide employees. Provide media handling training to equip employees for effective communication in interviews and press interactions.
• Stay informed. Stay current on industry trends, market dynamics, and emerging issues to provide strategic communication guidance.

• 5+ years of experienceas a Public Relations Specialist with a proven track record of successful PR campaigns.
• Bachelor's degreein PR, Communications, Journalism, or a similar relevant field.
• Excellent communication, presentation, and leadership skills.
• Strong organizational and time management skills.
• Experience in crisis management and media relations.
• Demonstrated ability to analyze data and translate insights into actionable strategies.
• Passion for staying informed about industry trends and adapting communication approaches accordingly.