Marketing Manager

Addis systems PLC is ERP, Electronic Invoicing and E-POS company that delivers convenient, innovative, safe and secure financial software services in Ethiopia by leveraging the latest technology platform in the industry and developing user-oriented products and services. Addis systems invites qualified applicants for the following vacant positions.

Roles and Responsibilities

• Develop and implement comprehensive marketing strategies and campaigns to drive brand awareness, customer acquisition, and revenue growth.
• Conduct market research and analysis to identify target audiences, market trends, and competitive landscapes, and use insights to inform marketing strategies and tactics.
• Manage and maintain brand identity and consistency across all marketing channels and communication materials, ensuring alignment with company values and objectives.
• Oversee the creation and production of marketing content, including website copy, blog posts, social media posts, email campaigns, and promotional materials.
• Plan and execute digital marketing initiatives, including SEO, SEM, social media marketing, email marketing, and online advertising, to reach and engage target audiences.
• Coordinate and manage marketing campaigns from concept to execution, including campaign ideation, planning, execution, and performance analysis.
• Develop and implement lead generation strategies and tactics to acquire qualified leads and drive sales pipeline growth, collaborating closely with sales teams.
• Monitor and analyze marketing performance metrics and KPIs, such as website traffic, conversion rates, email open rates, and ROI, and use data insights to optimize marketing strategies and campaigns.
• Manage marketing budgets, allocate resources effectively, and optimize spending to maximize ROI and achieve marketing objectives.
• Collaborate with cross-functional teams, including product management, sales, and creative teams, to align marketing initiatives with business goals and objectives.

Skills and Qualifications:

• Bachelor's/Master's degree in Marketing, Business Administration, or related fields.
• Minimum of 5 years of experience in marketing roles, with demonstrated success in developing and implementing marketing strategies and campaigns.
• Strong strategic thinking and problem-solving skills, with the ability to analyze complex issues, develop actionable insights, and drive strategic initiatives.
• Creative thinking and innovative mindset, with the ability to develop compelling marketing messages, campaigns, and content that resonate with target audiences.
• Proficiency in digital marketing channels and tactics, including SEO, SEM, social media marketing, email marketing, and online advertising, with hands-on experience in campaign execution and optimization.
• Strong analytical skills and proficiency in marketing analytics tools, such as Google Analytics, Adobe Analytics, or HubSpot, with the ability to interpret data and draw actionable insights.
• Excellent written and verbal communication skills, with the ability to effectively communicate ideas, concepts, and strategies to internal teams and external stakeholders.
• Effective project management skills, with the ability to manage multiple projects simultaneously, set priorities, meet deadlines, and deliver results in a fast-paced environment.
• Leadership and team management skills, with the ability to inspire and motivate team members, foster collaboration and innovation, and drive results.
• Adaptability and flexibility to thrive in a dynamic and changing environment, with a proactive and solution-oriented approach to challenges and opportunities.