Trade Marketing Manager

Job Summary

The trade marketing Manager role is to coordinate execution of market initiatives between Marketing and sales department, execute initiatives across all retail channel, monitor brand performance in the trade and improve visibility and presence.

DUTIES AND RESPONSIBILITIES

• Establish channel strategies along with execute associated plans.
• Developing and executing the Trade Marketing Plan in line with sales and marketing objectives and manage the Trade Marketing budget.
• Improving brand presence and campaign execution across trade through excellence in in-store planning, execution and tracking in alignment with the annual marketing priorities
• Leading and implementing channel specific marketing strategies and plans for assigned retailers
• Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams
• Leading activation programs with partners to improve brand visibility
• Visiting the points of sales regularly to ensure that the brand is visible, and guidelines are respected.
• Lead retail channels trade marketing strategy development to accomplish defined business objectives throughout product categories.
• Prepare trade promotion plans with main customers.
• Monitoring and communication of pricing and competitive analysis on weekly basis
• Develop, supervise and improve procedures to link entire marketing activities with sales team activities.
• Coordinates activities associated to organization participation at tradeshows or events.
• Manage and lead a merchandizers team activities including their daily, weekly and monthly activities with an alignment of sales and marketing team
• Plan and manage all POS materials needed and order
• Manage trade offers and incentive with a collaboration of marketing team
• Plan, develop Trade Marketing campaigns to increase brand awareness in the retail channel and to achieve consumers top choice
• Assess launch success & prepare closing report for major launches.
• Develop yearly promotional plan on brand level & country level in line with brand guidelines, Sales feedback as well as shoppers' insights.
• Manage Trade Marketing budget efficiently & ensure cost policies are applied having in mind optimization between quality & price.
• work other functions internally (Supply Chain, Marketing & Finance) as well as externally (Agencies, Key Accounts & Shoppers) as necessary to gain information and insights, as well as achieve results that are aligned with corporate and functional objective Develop, Implement and monitor Qualitative and Quantitative research to evaluate regularly brand performance (Brand awareness, TOM, Values)

COMPETENCIES: -

• Marketing experience of at least 2 to 3 years in FMCG brand management
• Sales experience of at least 2 to 3 years including managing sales team
• Ability to understand market execution requirements
• Deep understanding of the retail environment dynamics, Wholesalers, Retailers and modern trade
• Leadership skill but also ability to find solution and alternative to land his activities on time
• High level of energy and ability to motivate others;
• Ability to negotiate and develop excellent relation with its peers and suppliers
• In-depth understanding of Ethiopian consumers and habits
• Team Player: Able to influence and work in multi-functional teams;
• Initiative / Decision Making

QUALIFICATIONS REQUIRED

• MBA Degree graduate in Marketing and Business Management or Equivalent

Experience:

• Minimum of 3 to 5 years in Marketing/Sales FMCG