BTL Manager

The BTL Manager is responsible to develop and set BTL strategy and operations. Manage and develop of projects- in-store activities, events, market activation, visibility work, roadshows. Develop campaign that will create an impact on sales and visibility coverage.

Role and Responsibilities:

• Planning, implementing, and promoting yearly marketing strategy
• Planning & managing ground activation & promotions
• Supervise and coordinate events along with event team
• Lead the execution of projects and ensured the implementation and delivery
• Prepare and execute in store campaign ideas
• Manage the overall activity of BTL agency from start till end
• Leading and developing the BTL team
• Budget planning and reporting evaluations
• Responsible for setting up of strong network of vendors / Agencies for various promotional activities planned for the respective regions.

Monitor, analyze, and report on the performance of BTL campaigns to measure effectiveness and ROI.

Provide insights and recommendations for optimizing campaign performance and improving future BTL initiatives.

Education:-

BA in marketing Management or related field of study

Experience :- 4 years experience for in Marketing/Sales positions out of which the 1 year must be in managerial /Supervisory position.

Major skill requirement:

- Analytical skills

- Communication skill

- Creativity

- Decision-making skills

- Interpersonal skills

- Attention to detail

- Must multi-task

- Leadership skill

- strategic thinking

- problem analysis and problem-solving skill

- team-leadership

- persuasiveness skill