Digital Marketer

Job Title: Digital Marketer

Reports to: Marketing Manager

Career Level: Managerial Level ( 2+ -5 years experience)

Employment Type: Full time

Salary: Competitive and commensurate with experience

About Us:

At YaYa Payment Instrument Issuer S.co (YaYa Wallet), we are revolutionizing the FinTech industry with innovative solutions that empower individuals and businesses to achieve financial success. Our cutting-edge technology and dedication to excellence have positioned us as leaders in the field, driving meaningful change in how people manage their finances.

We are looking for an experienced Digital Marketer to assist in the planning, execution, and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours. The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

Primary Responsibilities

What will you do?

Assist in the formulation of strategies to build a lasting digital connection with consumers

Plan and monitor the ongoing company presence on social media(Twitter, Facebook, etc .)

Launch optimized online adverts through Google Adwords, Facebook, etc . to increase company and brand awareness

Be actively involved in SEO efforts(keyword, image optimization, etc .)

Prepare online newsletters and promotional emails and organize their distribution through various channels

Provide creative ideas for content marketing and update the company website

Collaborate with designers to improve user experience

Measure the performance of digital marketing efforts using a variety of Web analytics tools(Google Analytics, Web Trends, etc .)

Acquire insight into online marketing trends and keep strategies up-to-date

Maintain partnerships with media agencies and vendors

What you should have to fit the role

Proven experience as a Digital Marketing Executive or similar role

Excellent understanding of digital marketing concepts and best practices

Experience with B2C social media, Google Adwords email campaigns, and SEO / SEM

Working knowledge of ad serving tools(e . g ., DART, Atlas)

Perfect knowledge of web analytics tools (e . g . Google Analytics, NetInsight, WebTrends, etc .)

Skills and experience in creative content writing

Knowledge of design and motion graphics skill is advantageous

Analytical mindset and critical thinking

Excellent communication and interpersonal skills

B.A/B.Sc degree in IT, Business, or related fields