Brand Manager

The Brand managers is responsible to oversee a wide array of business functions including branding, communication channels, online and offline promotions, market research and marketing campaigns.

Job Responsibility:

- Conduct consumer and market research

- Design a research-based brand strategy

- Lead a creative development of ATL communication

- Develop and execute marketing campaigns

- Identify how our brand is currently positioned in the market

- Monitor ROI of each marketing campaign

- Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboard

- Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses

- Negotiate advertising contracts

- Coordinate with the sales team and other departments to produce effective strategies

- Create integrated marketing concepts for all of the brand

- Lead campaign delivery - developing and managing campaign plan with across all key channels with internal stakeholders and agencies

- Analyze data to evaluate the success of their marketing efforts and come up with new ideas to improve brand marketing and exposure

Major skill requirement:

- Analytical skills

- Communication skill

- Creativity

- Decision-making skills

- strategic thinking

- problem analysis and problem-solving skill

- team-leadership

Education and/or Work Experience Requirements:

1. Education requirements:

First Degree or MA in Marketing Management

2. Experience requirements:

Have more than 5 years of working experience in FMCG companies in brand planning and other marketing activities