Area Sales Manager

The Role Summary:

The Area Sales Manager is responsible to lead, motivate, coach, and monitoring an Area Sales Team, Key Distributors, Distribution Partners of Distributors, and their crew. He/she also manages the sales team/s to execute the sales plans to deliver sustainable growth, sales volume, market share, and competitive advantage to deliver business goals and strategies.

• Responsible for the selection, recruitment, orientation, and training of all sales staff including Sales Reps of the Distributor.
• Coaching & building the capabilities of sales staff and the Distributors crew members through consistent & ongoing on-the-job training.
• Responsible for the implementation and daily follow-up of the Companys Route-to-Market Strategy including the ways of working within the Distributor's (Agent's) business
• Establishing, maintaining, and expanding the Regional customer base in line with Companys vision and mission statements
• Close monitoring of stock levels in Warehouse and Satellite warehouses of the Distributor in conjunction with the distribution department to ensure zero stock-outs of products.
• Responsible for the execution of the Companys pricing strategy including regular feedback to the business about changing trends in the marketplace and competitor activities
• Create a culture within the Region to build sound customer relationships.
• Able to develop sales updates, presentations, and business proposals to support Regional growth.

This role is positioned at the managerial level and requires an experienced Sales Manager, who will have the opportunity to develop their career further within a very progressive learning and development as well as a dynamic and exciting work atmosphere.

Is required to have a BA Degree in a related field (Marketing Management, Business Administration, Management, or related business disciplines), and 5 + years of relevant experience of which 2 years are spent in a managerial position in the FMCG industry.

While working with us, you will be entitled to a wide range of employee benefits, such as monthly sales incentives, medical insurance, comprehensive insurance, and other financial and nonfinancial rewards.

Habesha Breweries S.C. also provides several capability development opportunities to its employees including a talent management program.