Junior marketing officer Digital Marketing

Job Purpose:

Under the direct supervision of marketing manager, the junior officer will be responsible for enhancing companys online visibility and engagement. Working closely with our marketing team, he/she will be responsible for creating content, managing social media channels, while also providing essential sales support.

Key Responsibilities:

1. Social Media Marketing:

Create engaging content for our social media platforms, to showcase our roses and promote our brand.

Manage social media profiles, ensuring consistent brand representation and timely responses to comments and messages.

Implement social media marketing campaigns to increase brand awareness and engagement.

Stay updated on industry trends and competitor activities to ensure our content remains relevant and competitive

Closely follow-up different national and with-in company events to develop relevant contents

Ensure that contents and designs are approved by the marketing manager before release

2. Website Management

Content update/Creating appropriate website content aligned with the organizations strategy.

Performance optimization

Analytic and data tracking

Regular backups and disaster recovery

Social media integration

Keeping up-to-date with industry best practices and monitoring competitor websites.

3. Sales Support:

Compile and share with the marketing manager potential market leads coming through social media platforms and other sources

Initiate contact with potential buyers identified in different flower exhibitions and related events.

Gather customers opinions on Tinaws product and customer service quality with a view to consciously improve.

Assist in preparing sales documents, such as packing list, invoices, and contracts, ensuring accuracy and professionalism.

Provide excellent customer service by responding to inquiries, resolving issues, and assisting with order processing.

Facilitate online direct sales through Floriday and web shops, ensuring accurate product listings, timely responses to customer queries, and seamless order processing.

4. Analytics and Reporting:

Monitor social media analytics to track the performance of campaigns and identify areas for improvement.

Prepare regular reports on key metrics, providing insights and recommendations for optimizing our social media strategy.

Support in daily, weekly and monthly reports on sales and performance analysis of different markets

Conduct regional sales performance analysis

5. Cross-Functional Collaboration:

Work closely with marketing, sales, and other departments to align social media initiatives with overall business objectives.

Support marketing and sales initiatives, events, and promotions as needed.

Closely follow-up developments at the arm site worth sharing on the companys website and social media platforms

Follow-up and share developments in Environmental, Social and Governance related areas

Promote introduction of new products and varieties

Bachelor's degree in Marketing, Management, computer & Information System, Business, or a related field from a reputable educational institution.

At least 2 years experience in digital or social media marketing

Previous experience or strong interest in social media marketing and sales support roles.

Excellent communication skills, both written and verbal, with a creative mindset for content creation.

Strong organizational skills and attention to detail.

Customer-centric approach with a commitment to delivering exceptional service.

Proficiency in Microsoft Office and basic graphic design skills are advantageous.