Digital Marketing and Graphics Designer

Job Summary:

We are looking a talented individual to fill the position of Digital Marketing and Graphics Designer. The primary objective of this role is to engage with our company's target audience across various social media and online platforms. By employing effective marketing strategies, the successful candidate will play a pivotal role in shaping and maintaining our company's distinctive and enduring brand image.

Job Responsibilities:

Develop and execute digital marketing plans using social media, email, and online ads to increase brand awareness, engagement, and leads.

Create eye-catching graphics and multimedia content for marketing materials such as social media posts, website banners, and digital ads.

Maintain the brand's visual identity across all marketing materials, ensuring consistency with brand guidelines.

Work with the marketing team to come up with creative campaigns that appeal to our target audience and meet business goals.

Keep up to date with digital marketing trends and technologies, applying them to improve our strategies.

Manage multiple projects, prioritize tasks, and meet deadlines with high quality.

Update the company's website

Develop a social media strategy in coordination with marketing, PR, and events.

Produce engaging content tailored to each platform and audience.

Monitor social media for customer service opportunities and engage with users.

Design professional visuals reflecting the brand for social media pages.

Customize and manage social media pages (e.g., Facebook, Twitter, and YouTube).

Create and oversee all published content (images, video, and text).

Engage in social media conversations and respond to inquiries.

Keep track of social media tools and trends.

Identify and report on user-generated content related to the business.

Analyze campaigns and use data to improve future strategies.

Measure the impact of social media campaigns and report on results.

Create visually compelling graphics and multimedia content for marketing materials such as social media posts, website banners, email newsletters, and digital ads.

Maintain the visual identity of the brand across all marketing collateral, ensuring consistency with brand guidelines.

Collaborate with the marketing team to conceptualize and execute creative campaigns.

Bachelor's degree in Marketing, Communications, or a related field.

Four years of proven experience in digital marketing.

Strong understanding of digital channels, tools, and techniques.

Proficiency in social media management platforms and other relevant digital marketing tools.

Excellent analytical skills for interpreting data and making optimizations.

Strong written and verbal communication skills for creating compelling content.

Fluency in English and other local languages is advantageous.