Manager-Category Brand

SN

Wt

Output

Responsibilities

Functional and Behavioral Competence

1

35

Brand development & follow up

Leading the strategic planning process for the assigned brands based on key consumer insights to enhance current portfolio and improve communication with consumers.

Participates in the development of the companys long-term planning that identifies new business opportunities, markets and partners.

Manages the overall creative process for a single product, or group of products and services.

Carrying out consumer research, monitor market trends, and identify potential areas in which to invest, based upon consumer needs and spending habits.

Coordinates regular meetings and preparing regular reports outlining the brands performance.

Delivering internal and external presentations regarding new product introductions, marketing materials, business objective and communication strategy.

Prepares periodic reports outlining the brands performance

Results driven,

Interpersonal Skills Communications skills.

Professional Excellence

2

35

Product/Brand Promotion

Manages and coordinates the production of TV commercials, newspaper and magazine advertisements, and direct mail packs, email campaigns, websites, and exhibition stand, road shows to ensure the right message is delivered for their product or service.

Coordinates the development of communication materials such as catalogues, websites, brochures, packaging and in-store displays

Organizes events, photo shoots, launching parties, brand related meetings

Participates in creative meetings, including photo and film shoots, trade show exhibitions.

Liaises and works closely with art designers, media buyers and printers, distribution partners, product developers to make sure the companys brand values and image are followed.

Results driven,

Interpersonal Skills Communications skills

Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media

3

20

Managing & Developing Staff

Manages a team of junior staff who may be engaged in branding & promotion activities staff.

Guide internes.

Coach Skill

People-oriented

team work

4

10

EHS Compliance

Conduct risk assessment on regular basis in order to ensure safe and healthy working environment to employees

support the EHS person and the staff association to ensure the working environment is conducive and free of any hazard.

Ensure the safety compliance

Responsible for all security matters related to the wellbeing of the employees, movement of vehicles, the organizations properties and activities in the premises of the operation

Comply to the EHS requirement of Wilmar in the day to day operation

Ensure on time incident reporting

Process knowledge

Incident investigation and prevention skill

Risk assessment knowledge Detail oriented