Research and Innovations Manager

About Habesha Breweries S.C.

• Support the Game Planning process.
• Helps the marketing director create provocative and insightful workshops to identify opportunities and challenges for each brand.
• Support the process from identification of opportunities and threats to high quality, final GAME plans which have been approved, and joined up with other commercial plans.

Consumer Insight Development

• Work with the team to proactively define and communicate consumer opportunities for growth.
• Uncover insights that can be applied to develop big ideas that unlock growth.
• Transform consumer research capability in each of the markets.

• Uses consumer information (Retail audit, Brand tracking, etc) to help the business navigate.

Leading Marketing research

• Lead both the planned and Ad-hoc marketing research. This includes both formal and informal market visits.
• Analyze data from both internal & external sources to generate core consumer /business insights.
• Lead all the research related to innovations together with the innovations brand manager.

• BA degree in any business field
• 5 years of experience in research and development, innovation management, or a related role.
• Strong leadership and project management skills with the ability to inspire and motivate a team.
• Excellent analytical and problem-solving abilities with a strategic mindset.
• Effective communication skills, both verbal and written, with the ability to convey complex concepts to diverse audiences.
• Proven track record of driving innovation and delivering results in a fast-paced environment.
• Experience in technology scouting, patent analysis, and intellectual property management is desirable.
• Familiarity with research methodologies, experimental design, and statistical analysis.
• Ability to collaborate effectively with cross-functional teams and external partners.