Media and Digital Manager

Dashen Breweries is a major player in the rapidly developing Ethiopian Brewery market. Our Vision is to be Ethiopias Number One Brewing Company and our Purpose is to Delight Consumers, Enrich Communities and Enhance Ethiopians Progress.

Our flagship Brands, Dashen, Baleageru and Jano are renowned for their great taste and quality. In addition to our Brewery in Gondar, we have a new leading edge Brewery at Debre Birhan, the first of its kind in Africa. Given the continued growth and future expansion of Dashen Breweries, the following opportunity exist.

Job Title	Media and Digital Manager
No. of Positions	01
Term of Employment	Permanent

Job summary:

Digital Marketing Manager will develop, implement, track and optimize the companys digital marketing campaigns across all digital channels.

Formulate digital marketing strategy and road map to deliver tangible commercial value against company-wide business targets.

Leadership Responsibilities

Work with the commercial teams to ensure their commitment and engagement in the plans, in order to deliver flawless execution.

Inspire and motivate agencies to execute brilliantly

Working pre-dominantly with promotions and media agencies.

Creativity & decision quality, problem solving & process management and demonstrates commercial acumen

Builds self-awareness and listens, learns from both experiences of success and failure, constantly works for self-improvement and proactively seeks feedback from others

Evaluate key programmes to build learnings.

Functional Capabilities

Demonstrating deep theoretical and practical user knowledge of social media and ability to use it to both facilitate more personal relationships with our consumers and distribute content fast, easily and cost effectively.

Maximizing the power of combining capabilities and expertise with that of a broad range of external partners who have the skills, knowledge and influence to help us achieve our brand vision more effectively and cost efficiently than going it alone.

Leading multi-channel planning in order to optimize the mix of traditional and digital media and ensure a balanced media plan. You can supervise the performance of agency partners to ensure transparency and delivery of agreed metrics.

Applying expertise and judgment to evaluate potential brand communication ideas and associated content against a brief and judge whether they deliver the best possible comprehensive, integrated and scale solution which will have longevity in market

Working collaboratively with sales commercial team, gathering market and industry insights that will positively impact the business. Have a drive and curiosity for scoping opportunities such as emerging channels

Top Accountabilities

Create detailed production plans that outline the content creation process for all social media platforms, ensuring timely execution and adherence to- brand guideline and communication plan.

Develop a content strategy for all social media platforms and obtain approval form brand manager to ensure it aligns with our brand's standards and objectives.

Oversee the scheduling and publishing of all approved content across various social media channels together with brand managers, ensuring all brands maintains an active and engaging online presence.

Track, analyze, and report on the performance for all brands social media activities, making necessary adjustments to enhance engagement and reach.

Manage the social media budget across the different platforms and make sure we get the

Plan, schedule and provide training to all commercial team on utilization the different social media platforms.

Evaluate and report on competitors social media engagement and proactively Identify trends and insights, and optimize spend and performance based on the insights