Brand Manager

Purpose of the Position:

This is a key position within our in-market marketing teams where you are required to deliver an effective communication, and marketing plan/strategy to acquire and retain new subscribers across our DStv product portfolios as well as our Content Channels and Value Added brands and services.

You will be part of a team of highly motivated passionate team and will be expected to deliver to hard P&L impacting KPIs. You will be expected to operate on a tactical and operational level – able to juggle many tasks at once. The operational delivery of successful campaigns will be your main priority and the responsibility to report on the performance of campaigns at local and country level.

The position works closely with the corporate marketing teams, sales teams, public relations, communications, customer service, research to help leverage the acquisition and development of the DStv brand, and drive an annual plan and roadmap integrated with content marketing, brand, PR, social, customer experience and digital. 

This role will lead the engagement on all marketing calendars with marketing in-country and define/ manage the localization of campaigns to fit the need of the market. Making sure how we grow sales, retention, ARPU, CSAT, NPS, consideration and provide leadership across the market.

A key measure of success will be the operational delivery within optimization and standardized ways of working processes.

Key Accountabilities

Marketing Management

• Oversee all marketing production process from brief to delivery on Brand, products, packages and services campaigns
• Brief Media agency on campaigns
• Deliver on Digital assets where necessary as part of campaign delivery
• To Promote a positive brand image that will lead to an increase in the overall subscriber base throughout Ethiopia
• Drive brand awareness, consideration, acquisition and positive customer behavior
• Drive Customer education, Self Service awareness and usage through marketing campaigns
• Drive awareness of packages offered as well as upgrades and downgrades
• Drive Awareness and usage of VAS services/products and other digital platforms across all spheres
• Drive retail/point of sale branding and marketing collateral

Operational Delivery

• Implement all marketing plans to promote acquisition
• Implement all marketing campaigns to promote customer education on self-service for all brands
• Develop and Implement DSTV marketing campaigns, new products and services ensure alignment with corporate brand objectives
• Liaise with agencies and internal teams regarding on-air material and consistency
• Manage brand packages education and upgrades and downgrades (flexibility) marketing campaigns 

The incumbent is required to have the following qualifications and experience levels:

Qualifications

• Degree in Marketing

Experience

• 4 years’ experience in a marketing or brand management role from any consumer-facing business.
• Focus on understanding customers and developing marketing propositions to drive purchase and brand affinity.
• Knowledge and understanding of operations, technical, broadcasting, and production background
• Understanding of the model for working and developing campaigns with agencies and management of multiple stakeholders
• Strong understanding of the Ethiopia market and consumers
• Project management knowledge and experience

Technical Competencies

• Creativity
• Project Management
• Communication skills
• Stakeholder management at all levels of the organization

Behavioral Competencies

• Accountability
• Teamwork
• Delegation
• Interpersonal Support
• Perseverance
• Motivating
• Prioritization
• Faultless operational delivery
• Attention to detail

Interested candidates are invited to send their CVs through Ethiojobs website.

Only shortlisted candidates will be contacted.