Branding Officer

KAKI PLC is an official dealer and assembler of ISUZU vehicle in Ethiopia. It is also engaged in different business lines including import, export, metal fabrication, after sales services, and cargo freight transport operations. The company wishes to employ a qualified professional for the Branding Officer position.

General Duties and Responsibilities:

Responsible for creating a unique brand of the company, ensure brand remains recognizable and exiting to customers, plan ways to promote and change the public perception of brand as needed; while maintain company policy, and legal and ethical requirements.

Specific Duties and Responsibilities:

• Develop effective strategies and programs for promotion and branding the company products and services.

• Create an enduring brand message that results in increased sales, brand loyalty and improving market share.

• Develop and recommend brand positioning and pricing strategy to produce the highest possible long-term market share.

• Ensure effective, branded marketing communications, including the company website, print communication, and advertising to create a lasting impression among consumers and improve product sales and market share.

• Develop and manage advertising campaigns; building brand awareness and positioning.

• Monitor market trends and oversee advertising and marketing activities to ensure the right message is delivered for the company products and services.

• Analyze the brand and current strategy and highlight areas of weakness or conflicting messages.

• Work closely with all work units of the company to ensure that commercial goals of the brand are met.
• Develop high quality and effective marketing materials that is aligned correctly with the overall brand strategy.

Required Number           :  1(One) 

Qualification                    :  BA in Marketing or Business Management 

Work Experience            :  6 years in relevant role

Skills and Abilities:

• Ability to work closely with sales and marketing people, as well as customers
• Networking and conversation ability
• Strong research and analytical skill
• Experience of the full marketing mix
• Digital skill – well versed in internet advertising and media