Marketing and Sales Performance and Planning Manager

Purpose of the Role:
The Marketing and Sales Performance and Planning Manager is responsible for driving growth and ensuring the success of the company’s services. You will be responsible for developing a strategic and analytical approach, combined with industry-specific knowledge and strong keadership skills, to effectively manage marketing and sales initiatives, optimize performance, and lead a dynamic team in a highly competitive and rapidly evolving industry.
Roles and Responsibilities:
 Market Analysis and Strategy Development

• Conduct in-depth Market Research to understand customer preferences, competitor strategies and market trends in the mobility sector.
• Develop targeted marketing and sales strategies to attract new riders and retain existing ones.
   

Campaign Management

• Plan, execute and oversee marketing campaigns across various channels (digital, social, media, outdoor advertising, partnerships, etc)
   
• Analyze the effectiveness of campaigns and adjust strategies to optimize performance.

Customer Acquisition and Retention:

• Design and implement programs to acquire new customers and increase lifetime
  value of existing customers.
• Oversee loyalty programs, promotions, and special offers to drive customer
  engagement.

Partnership Development:

• Establish and maintain Partnerships with businesses, municipalities, and other stakeholders to expand the service reach and enhance brand visibility.
• Negotiate and manage partnership to ensure mutual benefits and strategic alignment.

Budget and Financial Management:

• Manage the marketing and sales budget, ensuring cost-effective use of resources.
• Forecast sales and marketing expenses and monitor financial performance
  against targets.

Team Leadership:

• Lead a team of marketing and sales professionals, providing guidance, support,
  and professional development opportunities.
• Foster a collaborative and innovative team environment.

Technology Integration:

• Utilize technology and data analytics to enhance marketing and sales efforts.
• Implement customer relationship management (CRM) systems and other tools to track and improve performance.

• Bachelor’s degree in marketing, Business Administration, or related fields.
• 10 Years of total experience with 5 years direct experience in managerial role preferably in mobility or ride hailing company. (Service Sector; Tech, Ride, Safaricom) 
• Experience working in startup companies.
• Experience developing long-term strategies and adapt them to a fast-changing market.
• Experience in sales planning, execution and achieving revenue targets.

How To Apply

Qualified applicants can submit Cover Letter and CV through the below shown E-mail address: careers@cabbyet.com

Please fill out and submit the below form along with your resume. Marketing and Sales Performance and Planning Manager - Google Forms