Digital Marketing Specialist

Job Description

Key Accountabilities

Designing, producing, and managing interactive online content, including email templates, social media, and promotional artwork, and informative eBooks.

Developing posts that will be used for the different social media platforms based on the trend and usage. Post may include short clips from different existing assets of the platform, new or adapted designs (such as Key Campaign Visuals, adapting to different sizes and formats based on requirement) etc.

Support in preparing briefs for each project and presenting design ideas to all the relevant stakeholders.

Collaborating with marketing team to ensure that all designs align with the brand image, while also meeting usability and website standards.

Ensuring consistency in designs and content across all company platforms.

Working with the IT and Corporate Digital departments to oversee the smooth implementation of new content.

Execute all social media campaign Deliver on Digital assets where necessary as part of campaign delivery.

Drive Customer education, Self Service awareness and usage through digital posts Drive Awareness and usage of VAS services/products and other digital platforms across all spheres.

Key Task

Design digital media campaigns according to business goals

Design and distribute digital content such as website, blogs, press releases and podcasts, infographics, videos etc.

Develop post for digital/social media such as Static Visuals, Short videos, GIFs etc.

Developing design for Customer education such as self-service, payment options etc. for awareness digital campaigns/posts

Suggest strategies and methods for improvement

Regularly track and get insights into competitors' strategies

Stay up to date with digital media technologies and latest trends

Responsible for following the content calendar and rolling-out campaigns to ensure that the broader business has visibility of the suite of digital marketing (and social) activity that digital is running.

QUALIFICATIONS & EXPERIENCE

Bachelor's degree in Marketing, Business, Communication, graphic design, or related field.

3 years experience preferably in a digital marketing function or similar role

Knowledge in Graphic Design and Video Editing

Experience in digital marketing automation software, Google Ads, and Google Analytics

Proficient in Amharic and one more language is plus.

Technical Competencies

Understanding and experience in the use digital tools and social media marketing

Knowledge and understanding of digital, design and editing software tools

Digital analytics and insights expertise

Motion graphics and animation: Understanding of animating graphics and text to enhance visual presentation.

BEHAVIORAL COMPETENCIES

Accountability

Teamwork / Relationship building

Prioritizing and Decision making

Functional Support Perseverance

Motivating

Faultless operational delivery

Attention to details