Digital Marketing Manager

Job Description

Key Performance Measure

Develop and implement the digital marketing strategy including Creative, Digital Media, Social Media Management, Commercial Marketing and SEO

Provide marketing direction across digital channels including search, mobile, advertising, content and social media strategy.

Work with the Corporate team to finding the best way to adapt/implement gamification in marketLiase with the Corporate digital team in order to analyze digital marketing performance on a regular basis and provide reports and recommendations to the marketing teams.

Stay on top of new developments, competitor activity, technology to recommend best approach to our digital communication

Analyse lead generation via digital channels and provide regular reports to stakeholders.

Optimize client experience, lead generation, social media integration and content.

Oversee all digital marketing campaign production processes from preparing brief to delivery (including presenting ideas to all the relevant stakeholders) Manage team members to ensure effective delivery of business unit objectives.

Develop a high performing team by embedding formal performance development and informal coaching. Encourage frequent knowledge sharing between team members.

Promote a positive brand image that will lead to an increase in the overall subscriber base throughout the Africa

Drive brand awareness, consideration, acquisition and positive customer behavior

Drive Customer education, Self Service awareness and usage through marketing campaigns

Drive awareness of packages offered as well as upgrades and downgrades

Drive Awareness and usage of VAS services/products and other digital platforms across all spheres

Collaborating with marketing team to ensure that all designs align with the brand guideline.

Transforming wireframes into intuitive user interfaces.

Working with the IT and Corporate Digital departments to oversee the smooth implementation of new content.

Key Task

Design digital media campaigns according to business goals

Coordinate and manage the creation of all digital and social media content such as website, blogs, press releases and podcasts, infographics, videos, posts etc.

Liaise with Marketing, Sales and Product development teams Suggest strategies and methods for improvement

Regularly track and get insights into competitors' strategies

Stay up to date with digital media technologies and latest trends

Responsible for managing implementation of the content calendar and planning out campaigns to ensure that the broader business has visibility of the suite of digital marketing (and social) activity that digital is running.