Manager, Marketing Branding and Communication

Job Description 

• Develop, and execute the promotional program and review its effectiveness continually. 

• Direct the development and implementation of processes, tools, metrics, initiatives, infrastructure and technology that will support and improve the operations of the Marketing function. 

• Liaise with the marketing research and business development department and develop a comprehensive long and short-term promotional program. 

• Develop and implement an integrated marketing communications and public relations programs comprising media advertising, publicity programs, events and other elements and track their effectiveness.     

• Oversee translation of creative briefs into advertising campaigns, media placement and purchasing, packaging art, website content, and track effectiveness of campaigns and align campaigns with product and brand goals. 

• Facilitate the production of giveaway materials by initiating and providing technical specifications for bids and follow up the distribution.     

• Review the contents of the Company’s website. 

• Facilitate marketing communications campaigns. 

• Develop a procedure and enforce application of the Company’s brand (logo, colours etc.) for use on all premises and promotional items. 

• Create and implement digital marketing strategy under the direction of the Corporate Deputy Marketing Manager. 

• Prepare draft of Company’s social media strategy and policies that capitalize on publicity opportunities via social media channels and submit to his/her immediate supervisor. 

• Oversee e-marketing campaigns, including producing, writing and distributing Company’s e-newsletters and suggest other best e-commerce initiatives.     

• Edit contents of marketing communication and promotional messages. 

• Liaise with other areas of the business on project related activities that require redevelopment or deployment of new web content/functionality. 

• Design and implement a range of on-line & off-line communication roadmaps. 

• Create and deliver press releases, media relations, corporate newsletter, and social media contents, and speech proposals. 

• Review the identified print and social media channels for targeted campaigns. 

• Optimize print, social media and blog campaigns to generate interaction, and brand exposure.   

Job Qualifications 

• Education Qualification: MA in Marketing Management, MBA or BA in Marketing Management or Business Management. 

• Work Experience: At least 6 (six) years of work experience with 3 (three) years demonstrated on a managerial/supervisory role for candidates or at least eight (8) years of work experience with 4 (four) years on managerial/supervisor position for candidates with a Masters or Bachelor degree credential respectively.  

• Savvy on usage of Social Networks including Facebook, Instagram, Linkedin etc.

• Excellent communication skills.

• Solid knowledge of marketing with a niche focus on branding and public communication.

• Graphic Designing skills. 

• Able to maintain good relationship with internal and external stakeholders. 

• Takes initiative, adaptive, and willing to teach and learn from others.

• Solid skill in Microsoft Office Suite.

• Fluency in Amharic and English, written and verbal is highly required.

• Female candidates are highly encouraged to apply.

How To Apply

HOW TO APPLY 

Interested applicants can submit their curriculum vitae, work experience testimonial letters via https://erp.origintechnologies.org/jobs/detail/manager-marketing-communication-and-branding-663 within the next 7 (seven) consecutive days. 

EQUAL EMPLOYMENT OPPORTUNITY DECLARATION 

Horra Corporate believes every person has a right to equal treatment with respect to employment without discrimination because of race, place of origin, colour, ethnic origin, faith, sex, age, record of offences, marital status, family status, or disability. The Group is committed to equal opportunity and diversity that recognizes the value each individual brings to the Group. Decisions concerning hiring, promotion, retention, training, development and compensation are to be based on the ability, skill, knowledge and experience required to perform the job.