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Position Title: Regional Technical Advisor, SBC and Marketing
Portfolio: Integrated Programs
Department/Program: WASH
Division: WASH Market Systems
Level: TBD
Reports to: Lead, Area Office
Required number: Five
Based in: Hawassa (1), Adama (1), Bahir Dar (1), Mekelle (1), Jig Jiga (1)
Vacancy type: Internal/External
Duration of contract: Indefinite based on performance and availability of funds.
Remuneration: As per organization pay scale plus other PSI/Ethiopia staff benefits.
Vacancy posted on: August 9, 2024
Application Deadline: August 22, 2024
Who we are?
Weâre Population Services International (PSI), the worldâs leading non?profit social marketing organization. We work to make it easier for people in the developing world to lead healthier lives and plan the families they desire by marketing affordable products and services that range from mosquito nets to contraceptives to HIV testing. We are a $560m enterprise based in Washington, DC, operating in the private and public sectors in more than 65 countries.
Join us!
There are over 9,000 âPSIâersâ around the world. Itâs a diverse group of entrepreneurs and professionals with an unusually wide range of backgrounds - from the medical industry to the music business - all with unique skills we bring to the job.
PSI/Ethiopia wants to reimagine healthcare, put the consumer at the center, and whenever possible, bring quality care to the front door. We achieve health impact in Ethiopia by working with both government and private partners and harvesting technology innovation to bring quality care closer to communities, schools, and homes. We empower consumers by including them in the design of healthcare solutions, offering them more healthcare choices, and helping them to have a voice in influencing national priorities. We work with all market actors in the health system to understand their needs, designing and delivering solutions so that market systems can sustainably serve consumers for the long term, helping to support the Government of Ethiopia in achieving Universal Health Coverage.
Job Summary
We are looking for a Social Behavior Change and Marketing Advisor who will lead efforts to design, implement, and evaluate behavior change strategies that promote health and hygiene practices within the community. This role will focus on creating effective marketing campaigns to drive engagement and promote sustainable practices and adaptation for hygiene and sanitation services. To drive access to Sanitation and Hygiene products and services by placing marketing discipline as a core of the demand creation intervention.
Key Result Areas:
Decision Intelligence (DQ ÂŽ sales) process for MBAWISH
Support implementation of SBC strategy and marketing campaign
Marketing assessment and consumer insight
Capacity building and institutionalization of marketing sales and promotion
Main Duties and Responsibilities:
Instill marketing discipline within the (MBAWISH) Market Based area wide Hygiene and Sanitation program design process.
Support the institutionalization of The Decision Intelligence (DQ sales) process in MBAWISH) Market Based area wide Hygiene and Sanitation program
Provide technical support in Lead the creative and marketing the (MBAWISH) Market Based area wide Hygiene and Sanitation program
Develop and implement comprehensive social behavior change (SBC) strategies tailored to target audiences.
Collaborate with stakeholders to align SBC initiatives with organizational goals.
Create and execute marketing campaigns to promote sanitation, hygiene, and health behaviors.
Utilize various communication channels, including social media, community events, and traditional media.
Conduct formative research to understand community needs, attitudes, and behaviors related to sanitation and hygiene.
Monitor and evaluate the effectiveness of SBC initiatives and campaigns, providing recommendations for improvement.
Train and support local teams and partners in SBC principles and marketing techniques.
Foster community engagement through workshops and training sessions.
Collaborate with government agencies, NGOs, and community organizations to promote behavior change.
Engage with community leaders to advocate for SBC initiatives.
Prepare regular reports on SBC activities, outcomes, and lessons learned.
Document successful case studies and best practices for future reference.
Qualification and Experience
Masterâs degree in business administration, Marketing, Economics Public Health/ environmental Health or related fields with Six (6) years of demonstrated experience
OR
Bachelorâs Business Administration, Marketing, Economics, Public Health/ environmental Health or related fields with Eight (8) years of demonstrated experience
Additional Competencies
Demonstrated experience in business development, sales and marketing
Strong understanding of behavior change theories and frameworks.
Excellent communication and interpersonal skills.
Proficient in data analysis and using research to inform strategies.
Ability to work collaboratively with diverse stakeholders.
Proficient in English and Amharic languages, both in oral and written communication
Knowledge of regional languages would be an advantage
Comfortable using Microsoft Office applications
Willingness to be based in a regional office and travel extensively
How To Apply
Are you intrigued? Apply!
By following our 3 steps application process:
Fill out the mandatory application form using the following link: Online Application Form. It will only take 5 to 10 minutes.
Send your CV and application letter to recruitment@psiet.org clearly mark âApplication for Regional TA, SBC and Marketing positionâ in the subject line.
Check your email and make sure you receive an automatic response acknowledging receipt of your CV. If you donât receive the automatic response, check again your subject line and if needed, re-submit your CV and application letter with the correct subject.
Application deadline is August 22, 2024. Weâll call or e-mail you back if there is a good fit on both sides.
PSI is an Equal Opportunity Employer and encourages applications from qualified individuals regardless of race, religion, national origin, sexual orientation, or disability.
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