Senior Marketing Manager

Key Performance Measures

Drive new/new sales and reconnects and active days within the existing customer base.

Drive consideration among non-Pay TV and competitors customers

Convert customer demand across various channels and touchpoints

Improve and continuously develop best practices in media strategy based on learnings and market.

nuances

Set the marketing agenda on priorities and key quarterly campaigns

Develop & nurture 3rd party relationships

Forecasting and Budgeting

Deliver Content Discovery and communications Plans.

Overseeing marketing operational delivery processes from brief to delivery

Brand Health Scores and a positive perception of our brands, products and affordability in-market.

Key tasks

Set the overall marketing comms calendar for the team with clear objectives

Work across a range of marketing activities to meet new customer acquisition targets

Track, monitor and assess performance of all marketing activities to generate new subscribers.

Work with team to improve reporting capabilities, marketing dashboards and develop understanding of related metrics

Maximize response by media and by campaign through continuous testing and optimization

Support on detailed and strategic media plans execution in line with market demands

Develop & nurture 3rd party relationships, build effective working relationships with existing providers and vendors

Lead the execution of all retail, POS and merchandising including decoders

Take a lead role in planning and implementing seasonal cross-sell promotions and ensure activities drive good customer behaviors (dont drive high risk high churn profiles)

Report back on performance against agreed KPIs to senior management

Along lead the forecasting and budgeting process for in-country marketing budgeting

Manage campaign budgets, channels and expenditures with Brand Managers and Regional Marketing

Managers to meet efficiency targets

Take responsibility for the management and ongoing coaching of your direct reports & ensure the team implements their plans as agreed

Share best practice with the wider business & drive continued innovation

Qualifications&Experience

Degree in Marketing or related field

Post Grad Qualification or Equivalent Qualifications in Marketing or Business Management

A minimum of 5 - 7 years experience in consumer electronics, FMCG etc

Media planning experience

Campaign Execution and BTL experience

Technical Competencies

Strong analytical and commercial understanding

Excellent budgeting and business forecasting knowledge

Understanding of Pay TV

Knowledge of agency briefing

Knowledge and understanding of operations, and trade marketing

Strong understanding of market and customers

Project management skills

Behavioral Competencies

Strategic Thinking

Networking

Risk Management

Negotiation Skills

Future Oriented