Marketing Strategy Specialist

Ovid Real Estate Company is currently seeking qualified and enthusiastic individuals to join our dynamic team. We believe in fostering a collaborative and innovative work environment, and we invite you to explore the following exciting career opportunities:

Job Specifications:

Marketing Strategy Development:

• Develop comprehensive marketing strategies that align with business objectives.
• Ensure strategies are data-driven and customer-focused.

Target Audience Identification:

• Identify and define target audiences for marketing campaigns.
• Tailor strategies to resonate with specific customer segments.

Campaign Planning:

• Plan and execute marketing campaigns across various channels.
• Develop integrated campaigns that leverage both traditional and digital channels.

Brand Positioning:

• Contribute to the development and maintenance of brand positioning.
• Ensure consistency in messaging and brand representation.

Competitor Analysis:

• Conduct regular competitor analysis to identify strengths, weaknesses, and opportunities.
• Use insights to refine marketing strategies and stay ahead in the market.

Content Strategy:

• Develop content strategies that resonate with target audiences.
• Collaborate with content creators to ensure alignment with overall strategy.

Digital Marketing Execution:

• Oversee the execution of digital marketing initiatives.
• Monitor and optimize performance across digital channels.

Data Analysis:

• Analyze marketing data to assess the effectiveness of campaigns.
• Use insights to make data-driven decisions and adjustments.

Customer Engagement:

• Develop strategies to engage and retain customers.
• Leverage customer feedback for continuous improvement.

Lead Generation:

• Implement lead generation strategies to drive business growth.
• Collaborate with sales teams to align marketing efforts with lead conversion.

Innovative Marketing Solutions:

• Identify and implement innovative marketing solutions.
• Stay informed about emerging technologies and marketing trends.

Measurement and Reporting:

• Establish key performance indicators (KPIs) for marketing initiatives.
• Provide regular reports on campaign performance and ROI.

Budget Allocation:

• Allocate marketing budgets effectively across campaigns.
• Monitor expenses and ensure adherence to budgetary guidelines.

Cross-Functional Collaboration:

• Collaborate with sales, product development, and other departments to align marketing efforts.
• Ensure consistent messaging and brand representation.

Training and Development:

• Provide training to marketing teams on strategy implementation and best practices.
• Stay informed about advancements in marketing strategy.

Ad Hoc Responsibilities:

• Undertake additional responsibilities and tasks as assigned by executive leadership.
• Support other marketing and business initiatives as needed.

Required no: 1

Education:

• Bachelors degree in Marketing, Business Administration, or a related field.

• Relevant certifications in marketing strategy are advantageous.

Experience:

• Proven experience in developing and implementing marketing strategies.
• Demonstrated success in driving marketing initiatives that align with business goals.

Analytical Skills:

• Strong analytical and data interpretation skills.
• Ability to assess market trends, consumer behavior, and campaign performance.

Strategic Thinking:

• Strategic mindset with the ability to develop, communicate, and execute marketing strategies.
• Experience in aligning marketing strategies with overall business objectives.

Communication Skills:

• Exceptional written and verbal communication skills.
• Ability to convey complex marketing concepts to diverse stakeholders.

Creativity:

• Creative thinking and the ability to generate innovative marketing ideas.
• Stay updated on industry trends and emerging marketing technologies.

Digital Marketing Knowledge:

• Proficiency in digital marketing channels and tools.
• Understanding of SEO, SEM, social media, and email marketing.

Market Research:

• Experience in conducting market research and competitor analysis.
• Utilize data to inform and refine marketing strategies.

Budget Management:

• Budgeting and financial management skills for marketing initiatives.
• Optimize resources for maximum impact.

Team Collaboration:

• Ability to collaborate with cross-functional teams.
• Foster a collaborative and results-driven marketing culture.