Marketing Campaign Specialist

Ovid Real Estate Company is currently seeking qualified and enthusiastic individuals to join our dynamic team. We believe in fostering a collaborative and innovative work environment, and we invite you to explore the following exciting career opportunities:

Job Specifications:

Campaign Planning:

• Develop and implement comprehensive marketing campaign plans.
• Align campaign objectives with overall marketing and business goals.

Target Audience Segmentation:

• Identify and define target audience segments for campaigns.
• Tailor campaign messaging and tactics to specific audience profiles.

Channel Selection:

• Determine the most effective marketing channels for campaign deployment.
• Integrate both traditional and digital channels for maximum reach.

Creative Development:

• Collaborate with creative teams to develop compelling campaign materials.
• Ensure creative assets align with campaign objectives and brand guidelines.

Content Strategy:

• Develop content strategies that support campaign goals.
• Coordinate with content creators to produce relevant and engaging materials.

Timeline Management:

• Create and manage campaign timelines to ensure timely execution.
• Coordinate with internal teams and external vendors to meet deadlines.

Digital Marketing Execution:

• Oversee the execution of digital marketing aspects of the campaign.
• Monitor and optimize performance across digital channels.

Data Analysis:

• Analyze campaign data to evaluate performance against KPIs.
• Derive actionable insights and make data-driven recommendations.

Lead Generation:

• Implement lead generation strategies within campaigns.
• Collaborate with sales teams to ensure effective lead nurturing.

Budget Allocation:

• Allocate campaign budgets effectively across channels.
• Monitor expenses and ensure adherence to budgetary guidelines.

Reporting:

• Prepare regular reports on campaign performance.
• Communicate results and recommendations to stakeholders.

Testing and Optimization:

• Conduct A/B testing and optimization strategies for campaign improvement.
• Implement changes based on data-driven insights.

Cross-Functional Collaboration:

• Collaborate with other departments to align campaign efforts with overall business objectives.
• Ensure consistent messaging and brand representation.

Customer Engagement:

• Develop strategies to engage and retain customers through campaigns.
• Leverage customer feedback for continuous improvement.

Training and Development:

• Provide training to marketing teams on campaign strategies and best practices.
• Stay informed about advancements in marketing campaign management.

Ad Hoc Responsibilities:

• Undertake additional responsibilities and tasks as assigned by executive leadership.
• Support other marketing initiatives and projects as needed.

Required no: 1

Education:

• Bachelors degree in Marketing, Business Administration, or a related field.
• Relevant certifications in marketing or campaign management are advantageous.

Experience:

• Proven experience in planning, executing, and analyzing marketing campaigns.
• Demonstrated success in driving successful campaigns that meet business objectives.

Analytical Skills:

• Strong analytical and data interpretation skills.
• Ability to assess campaign performance and derive actionable insights.

Strategic Thinking:

• Strategic mindset with the ability to develop and execute effective marketing campaigns.
• Align campaigns with overall marketing and business strategies.

Communication Skills:

• Exceptional written and verbal communication skills.
• Ability to convey campaign objectives and results to diverse stakeholders.

Creativity:

• Creative thinking and the ability to contribute innovative ideas to campaign development.
• Stay updated on industry trends and emerging marketing technologies.

Digital Marketing Knowledge:

• Proficiency in digital marketing channels and tools.
• Familiarity with SEO, SEM, social media, and email marketing.

Project Management:

• Strong project management skills for coordinating multi-channel campaigns.
• Ability to meet tight deadlines and manage resources efficiently.

Budget Management:

• Budgeting and financial management skills for campaign execution.
• Optimize resources for maximum impact.

Team Collaboration:

• Ability to collaborate with cross-functional teams.
• Foster a collaborative and results-driven marketing culture