Engagement Monitoring Specialist

Ovid Real Estate Company is currently seeking qualified and enthusiastic individuals to join our dynamic team. We believe in fostering a collaborative and innovative work environment, and we invite you to explore the following exciting career opportunities:

Job Specifications:

Engagement Metrics Analysis:

• Monitor and analyze engagement metrics across various channels, including social media, websites, and email.
• Utilize analytics tools to assess audience behavior and interaction patterns.

Customer Feedback Analysis:

• Analyze customer feedback and sentiments to understand engagement satisfaction levels.
• Identify areas for improvement based on feedback.

Audience Segmentation:

• Segregate audience groups based on engagement behavior and preferences.
• Develop targeted engagement strategies for each segment.

Social Media Monitoring:

• Monitor social media channels for brand mentions, comments, and interactions.
• Analyze social media trends and sentiment.

Website Traffic Analysis:

• Analyze website traffic patterns, click-through rates, and bounce rates.
• Implement strategies to optimize website engagement.

Email Campaign Analysis:

• Evaluate the performance of email campaigns, including open rates and click-through rates.
• Recommend improvements to enhance email engagement.

CRM Utilization:

• Utilize CRM data to monitor customer interactions and engagement history.
• Ensure accurate and updated customer records.

Competitor Engagement Analysis:

• Monitor and analyze engagement metrics of competitors.
• Benchmark organizations engagement against industry standards.

Engagement Strategy Development:

• Develop and implement engagement strategies to enhance customer loyalty and satisfaction.
• Collaborate with marketing teams to align strategies with overall campaigns.

Real-time Monitoring:

• Implement real-time monitoring of engagement metrics when applicable.
• Address emerging issues promptly.

Data Visualization:

• Create visually appealing and informative reports and dashboards.
• Present data in a format that is easily understandable for stakeholders.

Continuous Improvement:

• Identify opportunities for continuous improvement in engagement monitoring processes.
• Implement best practices to enhance effectiveness.

Training and Awareness:

• Provide training to teams on the importance of engagement monitoring.
• Foster awareness of key engagement metrics and their impact.

Reporting:

• Prepare regular reports on engagement metrics and trends.
• Communicate findings and recommendations to relevant stakeholders.

Collaboration with Departments:

• Collaborate with marketing, customer service, and product development teams to align engagement strategies.
• Share insights to support the development of customer-centric initiatives.

Ad Hoc Responsibilities:

• Undertake additional responsibilities and tasks as assigned by executive leadership.
• Support other engagement-related initiatives and projects as needed.

Required no: 1

Education:

• Bachelors degree in Marketing, Communications, Business, or a related field.
• Relevant certifications in analytics or engagement monitoring are advantageous.

Experience:

• Proven experience in monitoring and analyzing engagement metrics across various channels.
• Demonstrated success in interpreting data to drive improvements in engagement.

Analytical Skills:

• Strong analytical and data interpretation skills.
• Ability to analyze engagement metrics and derive meaningful insights.

Technology Proficiency:

• Proficient in using analytics tools, social media platforms, and other engagement monitoring software.
• Familiarity with customer relationship management (CRM) systems.

Communication Skills:

• Exceptional written and verbal communication skills.
• Ability to present findings and recommendations to diverse stakeholders.

Strategic Thinking:

• Strategic mindset with the ability to align engagement monitoring with overall business goals.
• Develop strategies to enhance customer and audience engagement.

Problem-Solving:

• Strong problem-solving skills to address challenges related to engagement.
• Proactive approach to identifying and resolving issues.

Collaboration:

• Ability to collaborate with cross-functional teams, including marketing, customer service, and product development.
• Foster a collaborative and results-driven culture.