Sales and Marketing Strategy Technical Assistant: National volunteer

Working at VSO

VSO is the world’s leading international non-governmental organisation that works through volunteers to create a fair world for everyone. In 2022/23, over 7,700 dedicated individuals from across the globe volunteered with VSO, bringing their abilities to support almost 11 million people in 35 countries.

Our work centres on those who are left out by society – those living in extreme poverty or with disability and illness. Those who face discrimination and violence because of their gender, sexuality, or social status. Those who are at risk from disaster, disease, and conflict.

But they are not passive beneficiaries of aid; they are the “primary actors” at the heart of our efforts. From their perspective, we define the issues, opportunities, and solutions that drive sustainable, local-led change. These individuals are the key agents of their own transformation.

Role purpose  

•   This role will provide regular progress reports (at least monthly) to both HAPF management and CFYE country lead. For the coordination of day-to-day activities, the TA will liaise with the HAPF Management representative. The TA is expected to work intensively with the HAPF team and its partners, requiring frequent participation in different meetings and where necessary site visits and other relevant locations. The technical assistant is expected to work at least 2 day/week on average from the HAPF head office.

Project Background and contextual Information   

Project Background and contextual Information    The Challenge Fund for Youth Employment (CFYE) is one of VSO Ethiopia Projects of a 7-year and €134 million program funded by the Netherlands Ministry of Foreign Affairs, that aims to create a prosperous future for 230,000 young women and men in the Middle East, North Africa, Sahel & West Africa and the Horn of Africa regions. The Fund will be supporting initiatives in 11 focus countries that will offer youth, particularly young women, job opportunities that are demand-driven and productive, offering a stable income and safe working conditions, contributing to their personal development and social protection.

The private sector, civil society and knowledge institutions will be invited to submit proposals geared to scalable solutions for creating more and better jobs and income-generating opportunities for youth. Solutions will in particular focus on an integrated approach that addresses the shortcomings on the demand side (jobs) and supply side (skills) and bridging the mismatch between these two in the labor market.  

Horn Afrique Poultry Farm (HAPF) is a leading poultry company based in the Somali Region, specializing in high-quality chicken and egg production. Established in July 2019, HAPF operates with more than 30,000 layer and meat-type chickens. Currently located in Kebele 10 and 19, Jigjiga town, HAPF is in the process of expanding its operations to other cities and states, where it launched a full-fledged poultry production, feed mill, and hatchery unit on a 17,000m2 plot of farmland.
As of March 2024, HAPF has created direct job opportunities for more than 100 local communities, improved and matched for more than 115 young women and men with plans to increase this number over time. Additionally, HAPF is committed to promoting refugee self-reliance and generating economic opportunities for host communities by implementing Innovative Agent Models in Awbare and Kebribeyah refugee camps. Recognizing the potential to expand its impact, HAPF is considering intervention in the Dollo-ado area, which hosts the largest refugee population camps in Ethiopia, with over 250,000 refugees and asylum seekers. 
To achieve this ambitious target, HAPF requires technical assistance in Sales and Marketing. The role involves supporting HAPF, one of CFYE's Implementing Partners (IPs), in developing and implementing effective marketing and sales strategies tailored to its operations. This support is crucial for HAPF to optimize its market presence, increase sales, and achieve sustainable growth in the poultry industry.
 

Responsibilities

• Analysis of Market Dynamics: Conduct a comprehensive analysis of the poultry market in Ethiopia, identifying trends, competition, and consumer preferences.

• Development of Tailored Marketing Strategies: Design and implement marketing strategies customized to HAPF's target market, focusing on brand positioning, product promotion, and customer engagement.

• Sales Optimization: Develop sales strategies to enhance HAPF's market penetration, distribution channels, and customer acquisition.

• Capacity Building: Provide training and support to HAPF staff to equip them with the necessary skills and knowledge to implement marketing and sales strategies effectively.

• The technical assistant will provide end-to-end services for developing and implementing marketing and sales strategies, including market analysis, strategy development, capacity building, and ongoing support.

• Prepare Market analysis report.

• Develop Tailored marketing and sales strategies .

• Prepare Marketing and sales training materials for HAPF staff.

• Progress reports and presentations to HAPF senior management

• Final Presentation on Marketing and sales strategy for HAPF stakeholders

Duration;  September 19,2024 –, Jan 18, 2025  (4 months, 2 days per week)

Work Location: Ethiopia Jigjiga, somali regional state of Ethiopia

Equal Opportunities: VSO promotes equal opportunities and values a diverse workforce.

VSO reserves the right to close this job early if we receive a sufficient number of applications.

For More Informaion PLeas Visit

https://vso.my.salesforce-sites.com/VsoJobDetails?id=a0mQ2000001psyfIAA

Competence required. 

Education:

• A related field preferably in Marketing, Agriculture, Business administration etc.mar

Experience:

Significant and relevant experience in 

• Market Analysis: Proficiency in gathering and analysing market data to provide actionable insights for strategy development.

• Strategy Development: Proven ability to create tailored marketing and sales strategies aligned with client objectives.

• Capacity Building: Expertise in delivering training programs to enhance client teams' skills in executing strategies effectively.

• Industry Expertise: Deep understanding of the poultry industry in Ethiopia, including production processes and regulatory frameworks.

• Cross-functional Collaboration: Skill in fostering collaboration across departments to achieve common business goals.

• Innovative Thinking: Creativity in developing strategies to differentiate clients, engage customers, and capitalize on industry trends.

• Adaptability and Agility: Ability to respond flexibly to market changes and challenges during strategy implementation.

Skills:

• Analytical skill and demonstrate experience in developing marketing and sales strategies, preferably in the agricultural sector.
• Understanding of the poultry industry, and the Ethiopian market
• fluency in the Somali language is advantageous.

How To Apply

Interested and Qualified Applicants can Apply through 

https://vso.my.salesforce-sites.com/VsoJobDetails?id=a0mQ2000001psyfIAA