Marketing and Business Development Manager (Bethzatha General Hospital)

Major Duties and Responsibilities

Under the general direction and supervision of the Chief Executive Officer/CEO/, plans, organize implements and controls the marketing and Business Development functions of the Health Services. Ensures that set targets are met and implemented and carries out research and development tasks to identify business opportunities in the sector and facilitates the Hospital’s service development and diversification efforts. In cooperation with concerned work units, ensures that marketing research projects and customer satisfaction surveys are periodically undertaken, and the outcome of the surveys is relevant for product development and improvement of customer service.

Specific Duties and Responsibilities

• Plans, organizes, implements and controls the marketing and Business Development functions of the Hospital.
• Compiles comparative statistics and performance indicators of the Hospital periodically; identifies the Hospital’s strengths and weaknesses in terms of key performance indicators including profitability, efficiency, business expansion, employment, etc…
• Ensures that set targets are met and implemented and carries out research and development tasks to identify business opportunities in the sector and facilitates the 
• Hospital’s service development and diversification efforts. 
• Implements and emphasizes more on Customer Relationship Management (CRM) in its drive to enhance Customer Retention and Loyalty. 
• Ensures that new service development efforts are based on reliable data and information and are operationally and financially feasible.
• Ensures that all organs of the Hospital have prepared and submitted their annual operational plans and budget on time to the directorate.
• In cooperation with concerned work units, ensures that marketing research projects and customer satisfaction surveys are periodically undertaken and the outcome of 
• the surveys is relevant for product development and improvement of customer service.
• Develops guidelines, standards and prepare critical points used in forecasting of market trends in the operational areas of the Hospital. 
• Formulates and ensures the study of economic and statistical data in area of specialization, compiles, analyzes, and report data to explain economic 
• phenomena and forecast market trends by applying mathematical models and statistical techniques. 
• Routinely monitors the external environment for new trends, identification of threats and opportunities and develop business plan.
• Co-ordinates the preparation of strategic and operational plans, follows up and monitors implementation of plans and prepares periodic reports. 
• Carries out environmental scanning to analyze internal and external information. 
• Coach, mentor and evaluate periodically the performances of employees within the Service and make sure that they acquire the necessary skills and training.
• Perform other related duties as assigned.

Education 

• MA/BA in Marketing Management/Business Management or other related field.

Work Experience

• 10 Years Related Experience, 6 Years in Supervisory Position Personal attributes; 
• Proactive, result oriented approach • Experience in writing, editing, proof-reading and designing marketing communication assets. 
• Understanding of behavior change communication, trigger and barriers and ability to translate data & insights into first class marketing plans. 
• Good communicator, fluent in English, both oral and written; can “sell” ideas & concepts persuasively across wide range of stakeholders and groups (from community-based mobilisers to Government officials and senior donors).
• Able to focus on the big picture, strategic, while understanding the detail
• Highly numerate and can understand the financial impact of decision making and return on investment. 
• Highly analytical and can perform extensive analysis and use wide range of diverse data sets (e.g. DHS, continuous data, qualitative data) to make informed recommendations 
• Action and results orientated with ability to stay on track and can juggle multiple projects to deliver with quality and on time.
• Well-developed interpersonal, negotiation, influencing skills and ability to build relationships across teams and able to manage and motivate teams to achieve targets. • Excellent coach and able to coach and build team marketing capability. 
• Highly IT literate (use of word, excel, PowerPoint and outlook); 
• Passionate about our clients and strives to consistently meet and exceed expectations, putting the clients at the center of everything, and ensuring we deliver high quality, high impact services that meet their individual needs and improving access to health information and services. 
• Creative, results orientated, positive mindset. 
• Resilient, flexible, positive attitude and can thrive and enjoys fast-paced environment; flexible and able to cope with shifting priorities and deadlines. 
• Can drive hard for results and still take people on the journey; engenders trust and respect internally & externally. 
• Works as part of a team, providing support and flexibility to colleagues, demonstrating fairness, understanding and respect for all people and cultures. 
• Keen to pursue personal and professional development; actively seeks out feedback on their performance (both results and behaviors) with a view to continuously learning and growing as a leader

How To Apply

Interested applicants should send their CVs with necessary credentials to the email of samrawitdebebe@ethiojobs.net