Senior Marketing Specialist

About The Company:

ABH Partners Plc is a leading and prominent consultancy and management firm. With over Seventeen years of experience, our company specializes in providing high-quality, client-centered technical and management services, including quality education, operational research, training, consultancy, and project implementation. Currently, we are looking for an ambitious, dynamic, and experienced Senior Marketing Specialist to join our vibrant team and help drive our marketing initiatives to achieve organizational goals.

Position Overview: 

As this role requires a blend of creativity, analytical skills, a strong understanding of e-learning, digital marketing, and the ability to engage with various stakeholders, including educators, corporate clients, and learners and project management expertise, the Senior Marketing Specialist will expected for developing and executing marketing strategies that enhance the management of LMS, developing and executing marketing strategies to promote the LMS platform and its educational offerings, brand awareness, drive customer engagement, and optimizing our digital marketing across various marketing channels.

Post title: Senior Marketing Specialist?

Required number: 1 (One)

Place of Work: Addis Ababa

Employment Type: Full Time

Reporting to : Technical Director

Starting Date:  Immediately after contract agreement concluded

Duties and Responsibilities

• Conduct an in-depth market assessment to understand the trends, customer needs, and competitive landscape, and forward marketing strategy mainly about the continuing professional development (CPD) program and other organizational business trends.
• Develop and implement comprehensive marketing strategies to achieve the CPD program and organizational business objectives.
• Conduct advocacy and marketing campaigns about the digital CPD program of ABH using different channels (i.e., meetings with stakeholders, leaflets, brochures, email, social media, etc...) to drive engagement and conversions and improve ABH's CPD program’s visibility.
• Monitor and measure the performance of marketing campaigns, making adjustments as needed to maximize ROI.
• Create and manage content for various marketing channels, including social media, email, and the company’s website.
• Collaborate with cross-functional teams to ensure alignment of marketing initiatives and strategies with organizational goals.
• Establish goals and objectives in order to reach our customers through appropriate marketing channels (digital and traditional).
• Analyze marketing performance metrics and adjust strategies as needed to optimize results.
• Create compelling marketing content, including newsletters, social media updates (Facebook, Instagram, LinkedIn, TikTok …), brochures, and promotional materials.
• Monitor and analyze the performance of marketing campaigns using analytics tools; report on key performance indicators (KPIs) and recommend improvements.
• Ensure consistent branding and messaging across all marketing materials and channels; uphold brand standards.
• Develop strategies to enhance customer engagement and retention through targeted marketing initiatives.
• Stay updated on industry trends, emerging technologies, and best practices in marketing to inform strategies and tactics.
• Generate and produce content and marketing products to promote through multichannel result-driven campaigns, including but not limited to emails, digital banners, printed materials, and events.
• Maintain and deliver reports for marketing campaigns and other marketing and educational initiatives to provide insights to internal teams, and support the growth and expansion of the organizational business.
• Work closely with the IT team in maximizing digital channels.
• Test and troubleshoot marketing using tools such as A/B testing, Google Analytics, and CRM software to ensure that they meet the technical and functional requirements.

Qualifications:

• Master’s degree in Marketing, Communications, Public Relations, Business, or a related discipline.
• Minimum 5 years of hands-on experience in digital and traditional marketing, consulting, and/or agency experience
• Solid experience in market research, analytics, and segmentation
• Strong verbal and written communication skills Team player who can build strong relationships with different teams
• Good understanding of web-based and online marketing strategies as well as organic search, keyword optimization, and reporting metrics
• Quick learner with exceptional ability to master new concepts and software applications
• Detail-oriented and effective at managing and prioritizing multiple tasks under a tight schedule
• Proven track record in developing and executing marketing programs/campaigns
• Excellent computer skills, including proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Access, and Outlook), Adobe Creative Suite, and CRM and CMS software.
• Hands-on experience using digital marketing automation platforms (e.g., Google Analytics, SEO tools, social media management).
• Creative thinking and problem-solving abilities.
• Deep knowledge of digital marketing across social, display, and programmatic platforms

Required Skill:

• Strategic Thinking: Ability to develop and implement effective marketing strategies aligned with business goals.
• Analytical Skills: Proficiency in analyzing market trends, customer data, and campaign performance metrics to assess marketing performance and return on investment (ROI), and to make informed decisions.
• Digital Marketing Expertise: Knowledge of SEO, SEM, social media marketing, email marketing, and content marketing.
• Project Management: Strong organizational skills to manage multiple projects, timelines, and budgets effectively.
• Communication Skills: Excellent verbal and written communication skills for creating compelling marketing materials and collaborating with teams and stakeholders.
• Creativity: Ability to generate innovative ideas for campaigns and branding initiatives.
• Technical Proficiency: Familiarity with marketing automation tools, CRM systems, and analytics platforms.

How To Apply

Qualified applicant can apply through the  link: https://ethiotalent.com/job-detail/119