Head of Consumer and Channel Sales

Job Title: Head of Consumer & Channel Sales

Location: Addis Ababa, Ethiopia
Reporting to: Head of Commercial or COO (temporarily reporting to the CEO)
Department: Commercial

Job Purpose:

The Head of Consumer & Channel Sales is responsible for building and managing a high-performance sales team focused on both direct consumer sales and channel sales, ensuring alignment with Dodai’s values, processes, and international standards. This role also leads the development of a distributor network across Ethiopia. The position’s sales target for 2025 is 5,000 vehicles through both direct and channel sales. The role requires active, on-the-ground leadership while coordinating closely with the CEO, BD, and Customer Experience teams for strategy and planning.

Key Responsibilities:

1. Direct Sales Team Development:
   • Build a result-oriented, customer-centric sales team that embraces Dodai’s core values and processes while hitting sales targets in a structured and scalable way within the first 3 months.
   • Set up and maintain international-standard showrooms to support the sales process.
   • Research and learn from internationally top-performing sales team structures and practices to apply best practices, rather than adhering to the common sales processes and structures in Ethiopia.
2. Channel Sales Development:
   • Develop and manage a network of distributors in 3-4 regional capitals outside Addis Ababa.
   • Develop a robust requirement, support and monitoring system to ensure distributors maintain high levels of service and professionalism, adhering to Dodai’s standards.
   • Create and enforce on-boarding and off-boarding procedures for distributors that meet and do not meet the required standards, respectively.
   • Establish an incentive scheme and a digital tracking system to monitor distributor performance, key metrics, and troubleshooting.
3. Sales Strategy and Leadership:
   • Take a hands-on approach, actively leading the team on the ground to drive performance and results.
   • Align closely with the Head of Commercial/COO, CEO, Head of BD, and Head of Customer Experience to integrate sales strategies with broader business objectives and customer experience goals.
   • Contribute to public affairs initiatives in collaboration with the CEO, Head of BD, and Public Affairs Officer to support Dodai’s growth and market positioning.
   • Continuously gather market feedback and adjust sales strategies to maintain competitiveness and customer satisfaction.
   • Manage all aspects of the sales pipeline, including lead generation, qualification, customer engagement, and closing deals.
4. Sales Targets:
   • Achieve the sales target of 5,000 vehicles for 2025, covering both direct consumer sales and channel sales.
   • Monitor sales performance regularly and adjust strategies to ensure the team and distributor network meet their goals.
5. Reporting & Analytics:
   • Implement a digital tracking system to monitor sales performance, distributor activities, and key metrics.
   • Ensure all activities are recorded digitally in a transparent manner, with minimal manual reporting required.
   • Provide regular reports to the CEO and other key stakeholders, ensuring transparency in performance and areas for improvement.

• Proven experience (at least 10 years) in building and managing a high-performance sales team, with a focus on both direct and channel sales for high-value goods.
• Demonstrated ability to create and implement international-standard sales processes and team management systems within tight timeframes.
• Strong track record of developing distributor networks, including monitoring systems and incentive schemes.
• Experience in setting up and managing digital tracking systems for sales and key performance metrics.
• Excellent leadership skills with a hands-on approach to managing and supporting the sales team on the ground.
• Ability to align with cross-functional teams, including BD and Customer Experience, to develop comprehensive strategies.
• Strong communication and presentation skills for engaging customers and partners.
• Ability to handle multiple responsibilities with attention to detail and high standards.

Preferred Qualifications:

• Experience in e-mobility, automotive, or similar sectors is highly desirable.

How To Apply

Qualified and Interested applicants should send their CVs here https://forms.gle/AmtoGQW1kLAmm8Rx8