Brand Manager

Job Overview:

• We are looking for a passionate and experienced Brand Manager to join our dynamic team. The Brand Manager will be responsible for developing and implementing brand strategies that enhance our brand presence, increase market share, and drive growth. This role requires a strategic thinker with strong leadership skills and a deep understanding of consumer behavior, market trends, and competitive landscape.

Key Responsibilities:

Brand Strategy Development:

• Develop and implement comprehensive brand strategies to achieve business objectives and drive growth.
• Conduct market research to identify trends, consumer preferences, and competitive insights.
• Define and articulate the brand’s vision, mission, and values.

Brand Positioning and Messaging:

• Create and maintain a consistent brand voice and messaging across all channels.
• Develop and execute brand positioning strategies to differentiate our brand in the marketplace.
• Ensure all marketing communications reflect the brand's identity and values.

Marketing Campaigns and Initiatives:

• Plan and oversee marketing campaigns, including digital, print, social media, and events.
• Collaborate with cross-functional teams to create and execute integrated marketing plans.
• Manage the development of marketing materials, including advertising, collateral, and promotional items.

Brand Performance and Analysis:

• Monitor and analyze brand performance metrics, including market share, sales, and consumer feedback.
• Conduct regular brand audits to assess brand health and identify areas for improvement.
• Generate reports and provide insights to senior management on brand performance and campaign effectiveness.

Team Leadership and Collaboration:

• Lead and mentor a team of marketing professionals to achieve brand objectives.
• Work closely with product development, sales, and other departments to ensure brand alignment.
• Foster strong relationships with external partners, agencies, and vendors.

Budget Management:

• Develop and manage the brand marketing budget.
• Ensure effective allocation of resources to achieve maximum ROI.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. Master’s degree preferred.

Experience 

• For BA 5 years
• For MA 3 years

Skills

• Proven experience as a Brand Manager or in a similar role.
• Strong understanding of brand management principles and marketing practices.
• Excellent analytical and strategic thinking skills.
• Exceptional communication and interpersonal skills.
• Proficiency in marketing software and tools, including digital marketing platforms and analytics tools.
• Strong project management skills with the ability to manage multiple projects simultaneously.

Preferred Qualifications:

• Experience in the [specific industry] sector.

• Knowledge of digital marketing trends and best practices.

How To Apply

Applicants who fulfill the above-mentioned criteria could submit detailed curriculum vitae along with supporting documents/credentials accompanied by cover letter addressing hr@kerchanshe.com or by our website                   with the subject line Brand Manager please try to mention the date on the subject line and submit within seven working days from June 10, 2024 up to Jun 17, 2024

''Only shortlisted candidates will be contacted''