Communications and Marketing Director

Job Purpose :Increase the overall reputation, trust, and income of World Vision Ethiopia. Provide strong strategic communications and marketing leadership for the organisation. Lead in the development and implementation of an integrated strategy for the building of a high-performance communications and marketing function that is managed, structured, focused, and staffed for productive and quality work. This strategy will identify the key communications and marketing needs of World Vision Ethiopia, while setting and steering strategic communications and marketing goals and processes that are contextualised to and in alignment with its core ministry functions and goals nationally and with our global strategy, Our Promise. Ensuring alignment with global marketing and communications strategic objectives of; achieving high-quality and sustainable funding, ignite content, ignite global voices, and ignite staff.
Major Responsibilities

• National communications and marketing strategy is developed, and subsequent operating implications are realised to ensure an efficient and integrated framework exists, providing overall leadership and ownership of all local income streams into the national office
• A high performing marketing function is increasingly able to raise local sources of funding to support the ministry World Vision better and more sustainably
• Income targets are met and exceeded
• New products are developed and refined to continuously engage and gain support from private individuals and corporates
• Children’s voices are amplified through high-quality, multi-purposed content that inspires and connects with target audiences
• Impact-led content drives and grows engagement with key audiences, demonstrating World Vision expertise
• Emergency communications content is available and timely, serving advocacy, marketing, and fundraising needs
• Field, Technical Programme, Grant, Emergency communications are resourced, staffed, and focused - to deliver high-value content that is used internally and externally
• Strategic media outreach and public engagement increases coverage of issues World Vision cares about and builds visibility and reputation, positioning World Vision as a trusted partner
• Timely and strategic communications content grows website and digital traffic, increasing World Vision's social community
• Reputation risk is understood across senior leadership and is well managed
• Leadership regularly engage with staff through tools that are simple, foster two-way dialogue and are appropriate to the context
• Staff are aware of and participate in global and national moments, motivated to share stories, and communicate on key messages as World Vision Ambassadors
• Build World Vision’s brand and equip a pool of spokespersons and thought leaders to effectively communicate World Vision’s mission, vision, and Christian identity
• High performance of the Communications & Marketing Department, consisting of Creative Services, Public Engagement, Internal Engagement, Integrated Communications, Marketing Operations, Supporter Engagement, and Business Development, is ensured through the leading of; goal setting, prioritisation, process management, and relationship management

Required Education,training, license,registration, and certification

• Degree in Marketing, Communications, Business, Media, Journalism, Arts or similar
• Professional certifications in any of the technical areas of communications, marketing, humanitarian and development sector advantageous

Required Professional Experience

• 5 years and above experience leading and managing marketing and communications teams in international humanitarian and development sector, business, or creative industries
• Demonstrated experience managing corporate partnerships and developing major donor relationships
• Advanced technical skills in at least one or more of the major areas of the job, such as; creative services, public engagement, corporate communications, marketing operations, supporter engagement, business development, etc
• Proven experience of training and capacity building of others
• Advanced level of computer proficiency, Mac and PC
• Experience working with children and youth

Preferred Knowledge and Qualifications

• Excellent written, verbal, and interpersonal communication skills
• Thorough knowledge of the marketing, communication, and media industry
• Thorough knowledge of international development, World Vision development practice, and marketing and communications needs

Travel and/or Work Environment Requirement

• Working primarily in the head office in Addis Ababa, semi-regular travel locally and internationally will be required.

Physical Requirements

• Travel by road, flexibility with accommodation and dietary arrangements. Ability to partake in on-location production or live events.

Language Requirements

• Fluency in English is required
• Basic knowledge: Amharic or other local language is desired. Willingness to learn.

How To Apply

Interested applicants can send their updated CV using the following link: https://worldvision.wd1.myworkdayjobs.com/WorldVisionInternational/job/Addis-Ababa-Ethiopia/Communications-and-Marketing-Director_JR35273

World Vision is a child-focused organization that is committed to safeguarding all children as well as adult beneficiaries, and has zero tolerance for incidents of violence or abuse against children or adults, including sexual exploitation or abuse, committed either by employees or others affiliated with our work. Therefore, World Vision does not hire staff whose background is not suitable for working with children or vulnerable adults, even if their role does not interact directly with them. 

Disclaimer: World Vision Ethiopia is a reputable organization that values transparency and fairness in its recruitment process and does not solicit any money for any job application. We encourage all job seekers to be cautious of any job ads that require payment or personal information upfront. If you have any questions or concerns about our job ads or recruitment process, please do not hesitate to contact us directly.