Senior Digital Marketing Officer

• Digital Marketing Strategy:
  • Develop, implement, and manage comprehensive digital marketing strategies to enhance Ethiopost’s online presence and drive customer engagement.
  • Identify and analyze market trends to develop effective digital marketing plans.
• Campaign Management:
  • Plan, execute, and optimize digital marketing campaigns across various channels, including social media, email, search engines, and display advertising.
  • Coordinate with internal teams and external agencies to ensure campaigns are delivered on time and within budget.
• Content Development:
  • Oversee the creation of engaging and relevant content for digital platforms, ensuring alignment with brand guidelines and marketing objectives.
  • Collaborate with the creative team to produce high-quality digital assets, including graphics, videos, and blog posts.
• SEO and SEM:
  • Implement and manage search engine optimization (SEO) and search engine marketing (SEM) strategies to improve website visibility and traffic.
  • Conduct keyword research and analysis to identify opportunities for content optimization and paid search campaigns.
• Social Media Management:
  • Develop and manage social media strategies to increase brand awareness and engagement on platforms such as Facebook, Twitter, Instagram, and LinkedIn.
  • Monitor social media channels, respond to customer inquiries, and manage community engagement.
• Data Analysis and Reporting:
  • Utilize digital analytics tools to measure the effectiveness of digital marketing campaigns and initiatives.
  • Prepare regular reports on key performance indicators (KPIs) and use insights to optimize strategies and improve results.
• Email Marketing:
  • Develop and execute email marketing campaigns to nurture leads, drive conversions, and engage with existing customers.
  • Manage email lists, segmentation, and automation workflows to ensure targeted and personalized communications.
• Budget Management:
  • Manage the digital marketing budget, ensuring efficient allocation of resources to maximize return on investment (ROI).
  • Track and report on budget expenditures and campaign performance.
• Innovation and Trends:
  • Stay up-to-date with the latest digital marketing trends, tools, and technologies.
  • Propose innovative solutions to enhance Ethiopost’s digital marketing efforts and maintain a competitive edge.

• Education:
  • Bachelor’s degree in Marketing, Communications, Business, or a related field.
  • Master’s degree in a related field is a plus.
• Experience:
  • Minimum of 3 years of experience in digital marketing, with a focus on strategy development and campaign management.
  • Proven track record of successful digital marketing campaigns and measurable results.
• Skills:
  • Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
  • Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Facebook Ads Manager, email marketing software).
  • Excellent analytical skills and the ability to interpret data to drive decision-making.

How To Apply

recruitment@ethio.post